Google Measurement Partners

Google announced Google Measurement Partners, a program that unites new and existing associations to offer brands an assortment of alternatives to gauge their promoting media.

The program is propelling with 20+ confirmed accomplices crosswise over seven specializations: perceptibility, reach, brand safety, mark lift, deals lift, application attribution, and showcasing blend displaying. Accomplices offer different arrangements that work crosswise over Google publicizing items, including Google Marketing Platform (counting Display and Video 360 and Search Ads 360), Google Ads, YouTube, and that’s only the tip of the iceberg. Existing accomplice programs like App Attribution and Marketing Mix Modeling are currently incorporated into Google Measurement Partners.

Image credit: Google

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